We read the Egyptian retail shelf every day - your price position, promotions and competitors, current to this morning.
We read the Egyptian retail shelf every day - your price position, promotions and competitors, current to this morning.
A price change you learn about four weeks late has already been paid for - in volume you did not win, or in margin you gave away. Most brands still read the shelf from a report built weeks earlier, on a sample of stores. We replaced the sample with the whole shelf, and the month with a day.
Where each of your products sits against every competitor, by pack size and by retailer, refreshed each morning. You see the gap the shopper sees, while you can still do something about it.
We report what we visited as well as what we found. If a product was not on the shelf that day, you see that it was absent - not quietly missing from the numbers.
Every discount, multipack and free-goods offer on the shelf, with how deep it cuts and how long it has been running - so you can answer it while it is still running.
Build executive-ready reports tailored to your category, region, and decision horizon—leveraging IT services to deliver insights into market dynamics, price intelligence, and price monitoring. This ensures clarity, credibility, and strategic relevance at every level of your organization.
What shoppers say about your products and your competitors', in Arabic and English, so you can see why a number moved and not only that it did.